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Paid traffic

Ad Copy

Ready-to-run ads for newsletters, solo ads, Facebook and Instagram, each built around a true part of Laura Pennington's story or her free report. The rule that matters most: send Facebook and Instagram traffic to a page on your own site first (a bridge or presell page), never straight to your hoplink. Newsletter and solo ads are the exception, because they go to readers who chose to hear from the sender.

You haven’t created your hoplink yet. Make it once and every email, banner and image on these pages will carry it.

Create my hoplink

Newsletter and solo ads: about 50 words

Short ads for a sponsor slot in someone else's newsletter or a solo-ad mailing. Copy the subject line and the ad as they are, or add a sentence of your own.

  • Opted-in lists only. Buy solo ads only from vendors who mail people who asked to hear from them. Unsolicited email breaks CAN-SPAM, ClickBank's rules and our rules, and anyone caught spamming is removed from the program.
  • New list? Lead with the free report. People who have never heard of you are happier to ask for a free report than to sit through a sales video, so the report link (rd=report) is the gentlest first step. Keep the video for readers who already know you.
  • Your saved hoplink goes into each ad by itself. Keep the disclosure line under the link, and don't add income promises or results of your own.
1

Free report: what writers earn

Sends to: Free report page
Subject line
How much do freelance writers really make?
Ad
A Baltimore teacher who now writes full time has made a free report available on what freelance writing pays, from blog posts to emails and articles for small businesses.

Get How Much Can You Make As A Freelancer? here:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&rd=report

I may earn a commission if you buy through my link, at no extra cost to you.
2

Shelly's remark

Sends to: Video sales letter (recommended)
Subject line
What her friend said over coffee changed her job
Ad
Laura Pennington was a worn-out teacher on 16-hour days when her friend Shelly pointed out two things she did well. Neither one needed a degree, and Laura now writes full time from home.

She explains it here:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE

I may earn a commission if you buy through my link, at no extra cost to you.
3

No writing degree

Sends to: Written sales letter
Subject line
No writing degree? Read this first
Ad
Laura Pennington never studied writing and had no published work to show anyone. She still landed her first freelance writing client three days after setting up, and she now writes for a living. Her letter shows the steps she took:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&type=written

I may earn a commission if you buy through my link, at no extra cost to you.
4

Two-minute templates

Sends to: Sales letter with video
Subject line
Reply to a writing job in under two minutes
Ad
Laura Pennington's course includes five ready-made reply templates for freelance writing projects, so you sound like a professional from your very first reply. Read about the course and watch her video:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&type=now

I may earn a commission if you buy through my link, at no extra cost to you.

Newsletter and solo ads: about 100 words

Longer ads that tell one piece of Laura's story and stop where the reader wants the rest.

  • Opted-in lists only. Buy solo ads only from vendors who mail people who asked to hear from them. Unsolicited email breaks CAN-SPAM, ClickBank's rules and our rules, and anyone caught spamming is removed from the program.
  • New list? Lead with the free report. People who have never heard of you are happier to ask for a free report than to sit through a sales video, so the report link (rd=report) is the gentlest first step. Keep the video for readers who already know you.
  • Your saved hoplink goes into each ad by itself. Keep the disclosure line under the link, and don't add income promises or results of your own.
1

The 5:30am drive

Sends to: Video sales letter (recommended)
Subject line
She left before her kids were dressed
Ad
Every school day Laura Pennington got into her car at 5:30am, before her children were dressed.

She was teaching at an inner-city school in Baltimore, working 16 hours a day, and she had already tried surveys and mystery shopping for extra money without anything to show for it.

Then her friend Shelly told her that the emails Laura wrote, and the way she always met deadlines, were worth money to businesses online. Three days after she set up her first profile, she had her first paying client.

She tells the whole story in a free video:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE

I may earn a commission if you buy through my link, at no extra cost to you.
2

The false start with magazines

Sends to: Written sales letter
Subject line
The first place she looked for writing work was the wrong one
Ad
When Laura Pennington decided to try writing for money, she started where most people would, with print magazines and newspapers. It went nowhere.

The work was online, where small businesses need blog posts, short reports, whitepapers and emails every week, and many owners are glad to hand that work to a writer.

Laura left her classroom for good and built a writing career with no writing degree. Her letter explains where she found her clients and how she got the first one in three days:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&type=written

I may earn a commission if you buy through my link, at no extra cost to you.
3

Watch over her shoulder

Sends to: Sales letter with video
Subject line
Watch her log in and find a client
Ad
A lot of writing courses tell you to go and find clients and leave it there.

Laura Pennington's course, My Freelance Paycheck, includes 23 short videos where you watch her screen as she logs in, finds clients and gets feedback on her work. It also has five ready-to-use templates for replying to projects and a quickstart guide for Upwork.

The digital version is $47, paid once, with a 60-day money-back guarantee. Laura explains it here:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&type=now

I may earn a commission if you buy through my link, at no extra cost to you.
4

Free report for a new list

Sends to: Free report page
Subject line
Before you try freelance writing, read this free report
Ad
If you've ever wondered whether you could earn money writing from home, the first thing to find out is what the work pays.

Laura Pennington was a teacher in Baltimore before she started writing for business clients, and there's a free report on that exact question waiting for you: How Much Can You Make As A Freelancer?

It's free, and it takes a minute to request:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&rd=report

I may earn a commission if you buy through my link, at no extra cost to you.

Facebook and Instagram ads (Meta)

Each ad has primary text, a headline, a description, a button and a picture idea. Point it at your own bridge or presell page.

  • Send Meta ads to your own page. Meta often rejects ads that go straight to a ClickBank hoplink. Use a bridge or presell page on your own site: ready-made ones are on the Landing Pages page.
  • Never assert or imply the viewer's personal attributes. Meta's policy rules out lines such as "Hate your job?", "Short of money?" or "Are you a stay-at-home mom?". These ads talk about Laura's story and the free report instead.
  • No income claims in paid ads. No "make $X", no "get rich", no results timelines. Laura's own earnings figures read as an income claim in an ad, so they are left out of every Meta ad here.
  • Pictures: real photos of ordinary people at home desks. No piles of cash, no luxury cars and no text-heavy images.
1

What Shelly saw over coffee

Sends to: Video sales letter (recommended)
Primary text
A Baltimore schoolteacher was putting in 16-hour days back in 2011. Over coffee, her friend Shelly told her that the way she wrote emails and met her deadlines was worth something. That teacher was Laura Pennington, who now earns her living as a writer, and she shares the story in a free video.

I may earn a commission if you buy through my link, at no extra cost to you.
Headline 31 / 40 characters
What Her Friend Saw Over Coffee
Description 23 / 30 characters
A free video from Laura
Call to action button
Watch More
Picture idea
writer-woman.webp from this kit: a woman writing on her laptop on the sofa.
2

Free report

Sends to: Free report page
Primary text
What does freelance writing actually pay? Laura Pennington, who swapped teaching for writing, offers a free report that answers it, called How Much Can You Make As A Freelancer?

I may earn a commission if you buy through my link, at no extra cost to you.
Headline 29 / 40 characters
A Free Report For New Writers
Description 24 / 30 characters
Free, sent to your inbox
Call to action button
Download
Picture idea
website-devices.png from this kit, or a laptop on a kitchen table with a notebook beside it.
3

No degree, no publishing background

Sends to: Written sales letter
Primary text
Without a writing degree or a single magazine byline, Laura Pennington decided to write for businesses online. Her letter explains how she went from the classroom to writing full time from home, and what she'd tell anyone starting out.

I may earn a commission if you buy through my link, at no extra cost to you.
Headline 32 / 40 characters
From Teacher To Freelance Writer
Description 19 / 30 characters
Read Laura's letter
Call to action button
Learn More
Picture idea
writer-man.webp from this kit: a man in his fifties at a spare-room desk.
4

A 23-step commute

Sends to: Sales letter with video
Primary text
Laura Pennington jokes that the walk from her bedroom to her desk, all 23 steps of it, is her whole commute these days. She writes blog posts, reports and emails for business clients, and she shares how she got started in a letter with a video.

I may earn a commission if you buy through my link, at no extra cost to you.
Headline 27 / 40 characters
Her Commute Is Now 23 Steps
Description 13 / 30 characters
Laura's story
Call to action button
Learn More
Picture idea
hero-flatlay.webp from this kit: a sunny oak desk with a laptop and coffee, seen from above.
5

Start from scratch

Sends to: Video sales letter (recommended)
Primary text
Reply templates for freelance writing projects, 23 short over-the-shoulder videos and a quickstart guide for Upwork all come with My Freelance Paycheck, Laura Pennington's course for people starting freelance writing from scratch.

I may earn a commission if you buy through my link, at no extra cost to you.
Headline 36 / 40 characters
Start Freelance Writing From Scratch
Description 27 / 30 characters
$47 with a 60-day guarantee
Call to action button
Learn More
Picture idea
package-2.png from this kit, showing the course and its bonuses.

Facebook and Instagram video ads (Reels and Stories)

Short video ads you can film on a phone. Each one has a line to put on screen, a spoken script, what to film, and the text, headline and button to set in Ads Manager. Point every one at a bridge page on your own site.

  • The Meta rules above apply here too. Send each ad to a bridge page on your own site (ready-made ones are on the Landing Pages page), talk about Laura's story rather than the viewer, and keep every income figure out of the ad.
  • Show a real person and add captions. Film yourself, or use the photos of ordinary people at home desks from this kit, and add captions, because many people watch these with the sound off.
  • Google and Bing search ads, and YouTube ads (which run through Google Ads): our rules ask you to have your website reviewed before running search ads, and the Keywords page has its own limits, so email the JV manager, John S. Rhodes, at john.rhodes@gmail.com before you start any.
1

What she tried before writing

Sends to: Video sales letter (recommended)
Opening line on screen
Before she wrote a word for money, this teacher tried paid surveys and mystery shopping
Spoken script (about 20 seconds)
Laura Pennington once typed "how to make money online" into a search box, back when she was teaching in Baltimore. She tried whatever came up, from paid surveys to contests for grocery store gift cards, and none of it paid off.

What finally worked for her started with a remark from a friend over coffee, and Laura tells that part herself in her free video.
What to film
Film your screen as you type "how to make money online" into a search box, then cut to yourself talking to camera.
Primary text
Laura Pennington tried paid surveys and mystery shopping before she found the work that took her out of the classroom, writing for businesses from home. Her free video tells the whole story.

I may earn a commission if you buy through my link, at no extra cost to you.
Headline 37 / 40 characters
A Teacher's Road To Writing From Home
Call to action button
Watch More
2

Everyday writing is often enough

Sends to: Written sales letter
Opening line on screen
The kind of writing business clients pay Laura Pennington for looks a lot like an email to a friend
Spoken script (about 20 seconds)
Plenty of people talk themselves out of writing for money because they don't like their own writing.

Laura Pennington writes for businesses for a living, and she says natural writing, like an email to a friend or a few lines on Facebook, is often good enough. Her letter explains what business clients care about much more than style.
What to film
Talk to camera at a kitchen table or a desk, and show your phone with an ordinary email on screen when you mention emails to a friend.
Primary text
Laura Pennington went from teaching in Baltimore to writing for businesses full time. In her letter she explains why everyday writing, the kind you'd put in an email to a friend, is often good enough for clients.

I may earn a commission if you buy through my link, at no extra cost to you.
Headline 32 / 40 characters
Everyday Writing Is Often Enough
Call to action button
Learn More
3

Secrets from five other writers

Sends to: Sales letter with video
Opening line on screen
Five working freelance writers each share their five best secrets in this course
Spoken script (about 20 seconds)
Laura Pennington didn't stop at her own story when she put her course together. She asked five other successful freelance writers to share their five greatest success secrets each, twenty-five in all, and they come with My Freelance Paycheck as the Success Multipliers.

Her letter shows them alongside everything else in the course.
What to film
Talk to camera and count off five fingers as you mention the five writers, then show package-2.png from this kit with the course name on screen.
Primary text
Twenty-five success secrets from five other freelance writers come with Laura Pennington's course, My Freelance Paycheck. Her letter shows what else is included.

I may earn a commission if you buy through my link, at no extra cost to you.
Headline 37 / 40 characters
Five Writers Share Their Best Secrets
Call to action button
Learn More
4

Free report for new viewers

Sends to: Free report page
Opening line on screen
Free report: how much can you make as a freelance writer?
Spoken script (about 20 seconds)
There's a free report from My Freelance Paycheck called How Much Can You Make As A Freelancer?

It comes from the course by Laura Pennington, a former Baltimore teacher who now writes full time. Anyone weighing up writing for businesses from home should read it first, and it costs nothing.
What to film
Show the report title as large text over hero-flatlay.webp from this kit for the first few seconds, then talk to camera for the rest.
Primary text
Writing blog posts and emails for businesses from home: what does it pay? The free report from Laura Pennington's course, How Much Can You Make As A Freelancer?, is the place to start.

I may earn a commission if you buy through my link, at no extra cost to you.
Headline 33 / 40 characters
The Free Freelance Writing Report
Call to action button
Download

Before you run an ad

Landing PagesFacebook and Instagram ads need your own bridge page. Pick one and add your hoplink. KeywordsKeyword lists for articles, videos and search. RulesRead the advertising rules once. Google and Bing need a review first.
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