Ready-to-post copy for Facebook, Instagram, YouTube and TikTok, each with a suggested picture from this kit that you can download and post with it. Every post has its own copy button, and once you've saved your hoplink on the Hoplinks page it's already inside each post.
Every post carries an #ad or affiliate-link note, so leave that in. Change any line so it sounds like you, but keep the facts about Laura as they are and never promise anyone an income.
Your email list is the best place of all for this offer, and the ready-made emails are on the Emails page.
You haven’t created your hoplink yet. Make it once and every email, banner and image on these pages will carry it.
Post on your page or profile, or in groups whose rules allow promotions. Add the suggested picture and keep the #ad line.
1
A friend's remark over coffee
Sends to: Video sales letter (recommended)Suggested pictureA real person writing at home matches a story about an ordinary teacher who became a writer.Download picture
Post
Back in 2011, Laura Pennington was teaching at an inner-city school in Baltimore and working 16 hours a day.
She had tried paid surveys and mystery shopping for extra money, and none of it paid off. Then she met her friend Shelly at a coffee shop, and Shelly said something about Laura that sounded far too ordinary to matter. It was about the emails Laura wrote and the way she always got her work done on time.
That remark set Laura on the road to earning her living as a writer, even though she had no writing degree.
She explains what Shelly saw, and what she did about it, in this free video:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE
#ad (affiliate link)
2
The 5:30am drive
Sends to: Sales letter with videoSuggested pictureA sunny home desk shows the mornings she has now, after years of leaving the house in the dark.Download picture
Post
Laura Pennington used to get into her car at 5:30 every morning to drive to her teaching job in Baltimore, while her husband was still asleep.
She says her eyes would fill up most mornings, because it meant leaving without helping the kids get dressed or packing their lunch.
These days she writes for business clients from home, and her commute is the 23 steps from her bedroom to her desk.
How she made that change is in her letter, and there's a video on the same page if you'd rather watch:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&type=now
#ad (affiliate link)
3
Free report: what freelancers earn
Sends to: Free report pageSuggested pictureShows the course on screens, which suits a free download.Download picture
Post
How much can someone earn writing blog posts, emails and articles for small businesses from home?
Laura Pennington left the classroom to write full time, and a free report from My Freelance Paycheck, How Much Can You Make As A Freelancer?, takes that question head on.
It costs nothing, and you only need to say where to send your copy:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&rd=report
#ad (affiliate link)
4
Laura in her own words
Sends to: Video sales letter (recommended)Suggested pictureThe book cover puts the course name next to its author's own words.Download picture
Post
Laura Pennington started freelance writing part time, back when she was a burned-out teacher in Baltimore. This is how she describes where it went:
"I earned over $100,000 last year as a full time writer. Even when I started part time I quickly was getting $750 to $1,000 every month."
Those are her own results, and results vary. Her very first client hired her within three days, and she credits her success to two habits: hitting deadlines and writing things people want to read.
Her course, My Freelance Paycheck, shows how she found that client and the ones who came after. She talks it through in this video:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE
#ad (affiliate link)
5
If you can write an email to a friend
Sends to: Written sales letterSuggested pictureShows that this suits men and career changers too, not only parents at home.Download picture
Post
If you can write an email to a friend, Laura Pennington says you have enough skill to start freelance writing.
Small businesses need blog posts, emails, short reports and social media posts every week, and plenty of them would rather pay someone than write it themselves. According to Laura, natural writing, the kind you'd use in a Facebook post, is often good enough.
She lays the whole thing out in a letter you can read at your own pace:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&type=written
#ad (affiliate link)
Instagram captions
Post the picture, paste the caption and add the hashtags as the last line or the first comment. Instagram doesn't make links in captions clickable, so put your hoplink, or a bridge page on your own site, in your bio.
1
Two things Shelly noticed
Sends to: Video sales letter (recommended)Suggested pictureA warm, everyday photo fits a story told over coffee.Download picture
Caption
#ad One afternoon in 2011, a Baltimore teacher sat down for coffee with her friend Shelly, worn out after another 16-hour day.
Shelly praised two everyday habits of hers that she had never thought were worth anything, and one of them had to do with her emails.
That teacher was Laura Pennington, and those two things turned into her full-time writing career. She tells the story in a free video, and the link is in my bio.
Sends to: Sales letter with videoSuggested pictureThe bright desk from above is the picture of where her day starts now.Download picture
Caption
#ad Laura Pennington jokes that her commute is the 23 steps from her bedroom to her desk.
She swapped the classroom for writing blog posts, emails and short reports for businesses, all from home. Her letter and video explain how she got her first client three days after she started. You'll find it through the link in my bio.
Sends to: Video sales letter (recommended)Suggested pictureAn older man at a home desk widens the post beyond one kind of reader.Download picture
Caption
#ad Plenty of people put off freelance writing because they believe they need an English degree or a list of published work first.
Laura Pennington was a classroom teacher with no English degree and nothing in print when she landed her first paying writing client in just three days. Her course, My Freelance Paycheck, takes you through the same steps, from getting your computer ready to building a profile clients want to hire. Her free video is linked in my bio.
Sends to: Free report pageSuggested pictureScreens suit a free report you can read on any device.Download picture
Caption
#ad Ever wondered what freelance writers actually get paid?
There's a free report on that very question, How Much Can You Make As A Freelancer?, on the website for Laura Pennington's course. Laura swapped teaching for full-time writing herself. Grab your copy from the link in my bio and have a read over the weekend.
Sends to: Video sales letter (recommended)Suggested pictureThe package shot shows buyers exactly what they get.Download picture
Caption
#ad Here's what comes with My Freelance Paycheck by Laura Pennington: the main ebook, an MP3 edition for the car, on-demand video training, an Upwork quickstart guide, and the Success Multipliers, where five other freelance writers each share their five best secrets.
The digital version is $47, paid once, and it has a 60-day money-back guarantee. Laura's free video explains who it suits, and the link is in my bio.
Each idea gives you a title, what to cover in the video, a description to paste under it with your hoplink near the top, a comment to pin, and a community post to put up a day or two before the video goes live. Record it in your own words and use the outline as notes.
Say it in the video as well as the description: tell viewers the link under the video is an affiliate link.
Want to show the inside of the course? Ask John S. Rhodes for a review copy first (see the FAQ), so everything you show on screen is the real thing.
Use Laura's earnings only as her own words, with "results vary" beside them, and never promise viewers an income.
1
A look inside the course
Sends to: Video sales letter (recommended)Suggested pictureUse the package shot in your thumbnail, or show it on screen while you go through what's inside.Download picture
Video title83 / 100 characters
My Freelance Paycheck Review: What You Get Inside Laura Pennington's Writing Course
What to cover
Start by telling viewers who Laura is in a sentence or two: a burned-out teacher in Baltimore who went on to write full time. Then go through the course piece by piece on screen: the main ebook, the MP3 edition, the on-demand video training, the Upwork quickstart guide and the Success Multipliers, where five other freelance writers each share their five best secrets. Say who you think it suits, mention the price ($47 for the digital package, paid once) and the 60-day money-back guarantee, and finish by pointing to the link under the video.
Description
Laura Pennington was working sixteen-hour days as a teacher in Baltimore when she started writing for businesses part time. She went on to write full time, and My Freelance Paycheck is the course she built from what she did.
In this video I open it up and go through every part, including the Upwork quickstart guide and the bonus Success Multipliers.
Watch Laura's own video here:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE
Disclosure: that's an affiliate link. If you buy through it, I may earn a commission at no extra cost to you.
Pinned comment
Which part of the course should I go through in more detail next time? Tell me below. Laura's own video, where she explains how she got started, is here: https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE #ad
Community post (as a poll with these four answers)
My next video goes through a freelance writing course page by page. Which part would you most like to see?
The Upwork quickstart guide
The on-demand video lessons
The MP3 edition
The Success Multipliers from five other writers
2
What freelance writers earn
Sends to: Free report pageSuggested pictureScreens suit a video about a free report people can read on any device.Download picture
Video title78 / 100 characters
How Much Do Freelance Writers Make? A Former Teacher's Story and a Free Report
What to cover
Talk about the kinds of writing small businesses pay for every week, such as blog posts, emails, articles, short reports and whitepapers. Read out Laura's own words about her income exactly as they appear in the description, and say clearly that results vary from person to person. Then tell viewers they can read the free report from her course's website, How Much Can You Make As A Freelancer?, through the link under the video.
Description
What does a freelance writer get paid for the blog posts, emails and short reports small businesses need? In this video I talk it through, starting with a teacher from Baltimore who made the switch.
Laura Pennington puts it this way: "I earned over $100,000 last year as a full time writer. Even when I started part time I quickly was getting $750 to $1,000 every month." Those are her own results, and results vary.
The free report from her course's website, How Much Can You Make As A Freelancer?, is here:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&rd=report
Disclosure: this is an affiliate link, and I may earn a commission if you buy anything through it, at no extra cost to you.
Pinned comment
Here's the free report I mention in the video, How Much Can You Make As A Freelancer?: https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&rd=report #ad
Community post
If you could get paid for writing one kind of thing for businesses, which would you pick: blog posts, emails, articles or something else? Tell me in the comments, because my next video is all about what freelance writers get paid.
3
Two habits clients pay for
Sends to: Written sales letterSuggested pictureA man in his fifties at a home desk makes a good thumbnail for a video aimed at beginners.Download picture
Video title82 / 100 characters
Freelance Writing for Beginners: The Two Habits Clients Pay For (No Degree Needed)
What to cover
Tell the story of Laura's friend Shelly and their coffee-shop conversation in 2011, then Laura's false start with magazines and newspapers, then the client who hired her three days after she set up. Explain her two habits in your own words: hitting deadlines, which she usually sets herself, and writing things people want to read. Finish with her point that natural writing, the kind you'd put in an email to a friend or a Facebook post, is often good enough.
Description
Laura Pennington was a teacher in Baltimore when she landed her first writing client, a business owner who kept her busy month in, month out.
In this video I go through the two habits she credits for her writing career, and how a friend's remark over coffee pointed her toward them.
Laura's written letter goes deeper into how she found her first client:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&type=written
This is an affiliate link. If you buy through it, I may earn a commission at no extra cost to you.
Pinned comment
Which of the two habits do you think you already have? Tell me below. Laura's letter tells the rest of her story: https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&type=written #ad
Community post
My next video is about the two everyday habits Laura Pennington says built her writing career. Her friend Shelly spotted both of them over coffee in 2011, when Laura was still a worn-out teacher in Baltimore.
4
From a 5:30am drive to 23 steps
Sends to: Sales letter with videoSuggested pictureThe bright desk from above leaves room for a title in your thumbnail.Download picture
Video title94 / 100 characters
She Swapped a 5:30am Commute for 23 Steps to Her Desk: A Teacher's Switch to Freelance Writing
What to cover
Tell Laura's story as two different days. First the old one: leaving home at 5:30 while her husband was still asleep, sixteen-hour days and paperwork two feet high. Then the paid surveys and mystery shopping she tried for extra money, and the friend who pointed her toward writing. Finish with the day she has now, writing for businesses from home with a 23-step commute from her bedroom to her desk, and point to the link under the video.
Description
Laura Pennington describes her old car as "a coffin with wheels". She was leaving home at 5:30 every morning to teach in Baltimore, and nothing she tried for extra money, from paid surveys to mystery shopping, ever came to anything.
Today she writes for businesses from home, and her commute is the 23 steps from her bedroom to her desk. This video tells how she got from one to the other.
Read her letter, with her video on the same page:
https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&type=now
Disclosure: the link above is an affiliate link, so I may earn a commission if you buy, at no extra cost to you.
Pinned comment
Laura tells this story herself, with more detail than I could fit into one video, right here: https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=mfp17&tid=YOURTRACKINGHERE&type=now #ad
Community post
How long is your trip to work? Laura Pennington's is 23 steps, and my next video is about the 5:30am drive she gave up to get there.
TikTok videos
Film yourself on your phone and tell the story in your own words, using the script as notes rather than reading it out. Put the opening line on screen as text for the first few seconds, because that is when people decide whether to keep watching. TikTok doesn't make links in captions clickable, so put your hoplink, or a bridge page on your own site, in your bio, and switch on TikTok's content disclosure setting when you post.
You are telling Laura's story, so she is always "she". Never speak as Laura or let viewers think you made the course.
Keep income figures out of short videos. If you want to mention money, use Laura's own quote from the Facebook posts above, word for word, and say "results vary" out loud or on screen.
1
An odd compliment over coffee
Sends to: Video sales letter (recommended)Suggested picturePut it behind you with the green-screen effect while you tell the coffee-shop story.Download picture
On-screen opening line
A strange compliment over coffee got this teacher out of the classroom
What to show
Talk straight to the camera with this picture behind you (green-screen effect). Lift your own coffee mug when you get to Shelly, and finish on the book cover (product/main-book.png) with "Link in bio" on screen.
Spoken script (20 to 40 seconds)
In 2011, Laura Pennington was a teacher at an inner-city school in Baltimore, working sixteen-hour days with paperwork stacked two feet high around her desk.
Over coffee one day, her friend Shelly told her she wrote great emails, and that she always got her work done on time.
Laura thought that was a funny thing to be praised for. These days she calls hitting deadlines and writing things people want to read her two big secrets.
She explains why businesses will pay for exactly that in her free video, which you'll find through my bio.
Caption
#ad What Shelly said to Laura Pennington over coffee in 2011 set her on the road to writing from home. Her free video tells the rest (link in bio).
Sends to: Written sales letterSuggested pictureHold it up on screen as you say the opening line if you have no flowers or chocolates to film.Download picture
On-screen opening line
Business owners have sent her flowers and chocolate for writing their blog posts
What to show
Start on a bunch of flowers or a box of chocolates on your desk, or hold up this picture instead. Talk to camera for the rest, and show the book cover (product/main-book.png) with "Link in bio" at the end.
Spoken script (20 to 40 seconds)
Some of the business owners Laura Pennington writes for have sent her flowers and chocolate. She even jokes, "Don't tell my husband!"
Laura doesn't have an English degree, and before she started writing for businesses she was a schoolteacher in Baltimore with no publishing experience at all.
What her clients love comes down to two habits she already had as a teacher. She names both of them in her letter, which is linked in my bio.
Caption
#ad Business owners have sent Laura Pennington flowers and chocolate for her writing. Her letter explains what they're really paying her for (link in bio).
Sends to: Sales letter with videoSuggested pictureA quiet desk corner suits the second half of the video, when you talk about working from home.Download picture
On-screen opening line
When you write for businesses from home, who decides when the work is due?
What to show
Film the first part by your front door or in your car, as if you're heading out early. Cut to yourself sitting at a desk at home for the second half, with this picture or your own desk in shot.
Spoken script (20 to 40 seconds)
Laura Pennington used to set off for her teaching job in Baltimore at 5:30 every morning, while her husband was still asleep at home, and she hated that drive.
Now she writes for businesses from home, and most of the time she sets her own deadlines. When a client wants something in a rush, she can take it on and charge extra for it, or she can turn it down.
Her letter and video show how she built a client list like that from nothing. Tap the link in my bio to see it.
Caption
#ad Laura Pennington traded a 5:30am drive for a desk at home, and these days she usually picks her own deadlines. Read her story through my bio.
Sends to: Video sales letter (recommended)Suggested pictureShow it near the end so viewers see the course you're talking about.Download picture
On-screen opening line
She hardly knew what she was doing, and a client hired her three days later
What to show
Hold up three fingers as the opening line shows, then talk to camera. Cut to this picture while you name the course, and end with "Link in bio" on screen.
Spoken script (20 to 40 seconds)
When Laura Pennington first set herself up as a freelance writer, she says she hardly knew what she was doing. She was still teaching, and her first try at writing for magazines and newspapers had gone nowhere.
Three days after she set up, a business owner hired her. He was so happy with her work that he kept sending her projects, month in and month out.
She turned what she did into a course called My Freelance Paycheck, and her free video shows where it starts. The link's in my bio.
Caption
#ad Laura Pennington's first writing client hired her three days after she set up, while she was still a teacher. Watch her free video from the link in my bio.
Sends to: Sales letter with videoSuggested pictureShow it when you mention the templates, so viewers see they come with the course.Download picture
On-screen opening line
How do you answer a client's writing job in under two minutes when you've never done it before?
What to show
Start with your screen showing a blank email and the cursor blinking, then switch to talking to camera. Show this picture when you mention the templates.
Spoken script (20 to 40 seconds)
One thing that holds a lot of new freelance writers back is the reply. A business posts a writing job, and you can lose an hour working out what to say to them.
Laura Pennington wrote five fill-in-the-blank templates for that moment. You fill in the gaps, and you've answered a project in under two minutes, sounding like a real professional.
She gives them away as a bonus with her course, My Freelance Paycheck, and her letter shows everything else that comes with it. The link is in my bio.
Caption
#ad Five fill-in-the-blank templates for replying to writing jobs come with Laura Pennington's course. See what else is included through the link in my bio.