Download
The complete swipe pack
The swipes from this area in one file you can keep: 42 emails, 19 social posts, 42 hooks, 10 articles and the promotion rules. Take the PDF to read and plan, or the Word file to edit and copy from.
- 90A4 pages
- 42emails
- 19social posts
- 10articles
What is inside
- How to use this pack: your hoplink, the four pages it can open, the placeholders and the disclosure line.
- 42 email swipes, each with three subject lines, a preheader and a sending tip:
- Five-email story series (5)
- Free report emails (rd=report) (5)
- Video sales letter emails (5)
- Written letter emails (4)
- Emails that answer common doubts (5)
- Guarantee and closing emails (4)
- Original swipes (14 emails)
- 19 social posts for Facebook, Instagram, YouTube and TikTok.
- 14 angles and 42 hooks, each with the page your link should open.
- 10 articles for your blog or newsletter: five new pieces and the five original articles with their author credits.
- Promotion rules, and how to reach John S. Rhodes, your JV manager.
Two things to replace before you send
{{LINK}}
Your hoplink. Each swipe names the page its link should open: the video sales letter (nothing added), the free gift page (&rd=report), the written sales page (&type=written) or the hybrid page (&type=now). Make that link in the hoplink maker and paste it in place of {{LINK}}.
{{first_name}}
Your autoresponder’s first-name tag, with a fallback such as “there”. In AWeber that is {!firstname_fix}; in Mailchimp it is *|FNAME|*.
Lines in [square brackets] are notes for you. Replace them with a true sentence of your own, which does more for clicks than anything else in the email. Prefer your link already filled in? The Emails, Social Posts, Hooks and Articles pages do that for you once your hoplink is saved.
Never link to the order form. Every link goes through your hoplink to one of the four pages. Some original swipes and articles quote Laura's earnings or other writers' results: those are individual results, so add “Results vary” near any figure and never promise a reader an income. Want a free guide to give your readers? See the brandable report.
A look inside
